I filled them in and even included the phrase, вЂњfree shirt,вЂќ but they still seemed disappointed. There were those in line even then who still had no clue what they were waiting for, despite having been there for at least an hour. A few people snapped photos of me and my friend holding our bags on our first time to Disneyworld shit. You were asked your size, given one of the T-shirts, reminded that the gifts were вЂњcourtesy of Drake,вЂќ in true Canadian fashion, and then shuffled out. The T-shirt was ultimately the prize for everyoneвЂ™s efforts, whether they knew it or not.Д®verything happened quickly once you got to the front of the line. Black and white T-shirts bearing the 'Views' logo hung on racks. Inside were autographed Beats headphones in glass casings. West is better known for his fashion forays than Drake, but the 6 GodвЂ™s shop seemed to have garnered similar hype-even though Drake fans probably didnвЂ™t even know what they were showing up to.ДЇinally, around 4:15, the first thirty or so customers scurried into the space. Drake is wise to implement a similar strategy.

Kanye says he made a million, but the impact and press coverage he received from the event is immeasurable. Kanye fans recently invaded Soho to blow their checking accounts on The Life of Pablo merch. Rap artists have taken to using pop-up shops to create hype (and hysteria) around their most recent releases. Despite the ambiguity of the Instagram post, word spread that the event was a pop-up shop promoting DrakeвЂ™s upcoming album, вЂњViews From the 6.вЂќ

Thank God Bowery is only a few stops away from our offices, because there was already a flock of Drake fans outside of the venue when I pulled up (AKA: walked up, because, NYC) at 2:45. I debated my participation for all of 30 seconds before realizing that I wasnвЂ™t obligated to stay, and that I had the opportunity to really get out here on my journalism shit. I rocked back in my chair and opened Instagram only to find a post from OctoberвЂ™s Very Own featuring the Filip Pagowski designed вЂњViewsвЂќ logo,В the quote вЂњCourtesy of the company,вЂќ a 4:00 p.m. It was my day off, but I somehow found myself at the Complex offices like NYC hadnвЂ™t blessed us with the best weather weвЂ™ve had all year.

Views from the 6 drake free listen